Packaging Design | Hair - Botanical

G.Hair, was born as a professional product for hair straightening and became one of the top in Brazil. To improve the product, among the years with the studies, a know-how popped out for the diversity of hair that makes up the Brazilian population, opening to new diversity products. The Botanical line is designed for customers which prefer to use natural ingredients. The product combines with the benefits of the natural ingredients x each type of hair. Coconut - dry hairs, Grape Seed - colored hairs, Orange Blossom - mix hair, and Rose oil - normal hair. A watercolor technique was used in order to give it a natural look on the packaging, being contemporary and relevant for the target audience. The background was used to differentiate the range of products. The cover also made this function and also differentiate between shampoo and conditioner to be recognized easier in the moment of using it.