Implementation | Cheese 1/2
After developing the brand strategy, defining the brand essence, portfolio architecture, logo redesign, visual identity, and packaging overhaul by CBA B+G, we implemented a new packaging system for Polenghi. This system was designed to ensure visual consistency across the entire portfolio (masterbrand and co-branding), aligning all products with the brand’s new guidelines. Additionally, we ensured compliance with applicable legal and regulatory standards, as well as the standardization of printing systems for each packaging, with the aim of optimizing production and ensuring visual quality across all consumer touchpoints.
2021
All rights belong to CBA B+G & Polinghi
