Implementation | Bonasa
BONASA® is a brand of ASA ALIMENTOS® in the market of pig meat and chicken. BONASA® is a recognized brand in central and north east Brazil. After good work by other designers, implementing the new packaging design in the production system in the company was a challenge, considering the distance point between São Paulo and Brasilia. In this project, I contributed an overall creative and art direction aimed at planning, creating, and producing packages with teams (engineering, marketing, outside studios, photographer) to ensure successful conceptualization, development, and execution of packaging design and branding, and propose a new organization of product structure with the co-brands.
2012
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