Packaging Design | Oat

Launched in 2006 as an exclusive brand of Grupo Pão de Açúcar, Taeq has established itself as a benchmark in healthy eating, combining quality, convenience, and wellness in every product. Available exclusively at GPA stores across Brazil, Taeq offers a complete and diverse range of items—from breakfast to dinner—always focused on health, flavor, and innovation. Now, the brand is entering a new era with the complete redesign of its visual identity. More than just a visual update, this transformation reflects a more modern and accessible positioning, aligned with the desires of today’s consumer. Taeq’s new look is set to strengthen its presence on the shelves, create emotional connections with its audience, and reinforce its commitment to healthy, conscious choices.