G.Hair 3/3

G.Hair, was born as a professional product for hair straightening and became one of the tops in Brazil. During the years to improve the product with studies, a know-how popped out for the diversity of hair that makes up the Brazilian population, opening to new diversity products. The most famous product is the G.Hair formula original alemã. For some years it was copied, to guarantee to the customers G.hair creates their own package to identify your original product. This new redesign of the brand and packaging is designed to transmit softness, beauty, and naturally. The new brand typography is elegant with a fluid touch, to remind beauty, softness and natural. The small dot is a star to transmit the beauty and shine. The natural frame endorses the environment of the new brand positioning. The new portfolio is organized in professional and home care lines. The home care label is designed with different styles to be relevant for the target audience and uses a white package to differentiate between shampoo and conditioner to be recognized easier in the moment of using it.