Digital campaign and e-commerce ADs (developed by third-part suppliers)
Packaging Design | Nescafé - Duo Grão
NESCAFÉ® a brand of instantaneous coffees of NESTLÉ®, recognized by many people around the world. However, in Brazil, the consumption of espresso is very significant in market share. Then NESCAFÉ® creates a new product with the convenience of instantaneous coffee with the flavor and quality of an espresso. The first step was to align the Brand Strategy to a new product. Being a product of both worlds (instantaneous and express) created the same label of ground coffee in the instant coffee package. At the bottom, the final package and the Digital campaign (developed by third-part suppliers).
2015
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