Packaging Design | Beverage - Coffee
NESCAFÉ® a brand of instantaneous coffees of NESTLÉ®, recognized by many people around the world. However, in Brazil, the consumption of espresso is very significant in market share. Then NESCAFÉ® creates a new product with the convenience of instantaneous coffee with the flavor and quality of an espresso. The first step was to align the Brand Strategy to a new product. Being a product of both worlds (instantaneous and express) created icons of coffee shops with the design assets brand.
2015
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