Packaging Design | Natural Fruit
Pura Fruta is a co-brand of natural fruit of Benassi company. Redesign the brand and the concept is focused on using a stand a pound packaging that can be more visualizing in point of sale can identify and see which fruit or nuts it is, the brand name is more recognized. The purpose to use a label can facilitate the packaging production because it is a seasoned product, using color to differentiate between flavors but keeping the 'family' identity. Creation of packaging design, visual identity, graphic design.
2015
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