Branding | G.Hair 1/3

G.Hair, was born as a professional product for hair straightening and became one of the top in Brazil. During some years G.hair packaging was copied. To guarantee to the customers G.hair creates their own package to identify your original product. Also the project was renewing its portfolio in cooperation with other departments such as production, suppliers, storage, purchases, engineering, trade, regulatory. This new redesign of the brand and packaging is designed to transmit softness, beauty, and naturally. The new brand typography is elegant with a fluid touch, to remind beauty, softness and natural. The small dot is a star to transmit the beauty and shine. The natural frame endorses the environment of the new brand positioning. The new portfolio is organize in professional and home care lines. In each category was created a packaging guidelines to ensure a consistent brand identity through many forms of packaging and products.