Branding | Maizena

Maizena® is the most famous and oldest cornstarch brand in Brazil belonging to Unilever; which acquired some regional brands to incorporate in the Maizena® brand. The briefing from Unilever was to redesign Maizena's brand and make the transition brands step to Maizena® empower it and expand the portfolio product. In this project, I could contribute by mapping the brand equity and the brand awareness of these brands; point out to maintain Cremogema brand which has a different brand awareness from Maizena® brand. In this project, we made a brand position as Maizena® as a product and an endorsement brand. We redesigned the brand and its application. You can check out the evolution of these 18 years of Maizena and Cremogema in UsinaDesenho