Design Think | Knorr

KNORR® is the most recognized brand in the world. Looking for tendency, customer behaviour, innovation, and new business, Knorr launched a new product with less salt, less fat, and is easier to dissolve. The first step was open to new design forms of product and packaging. We started studying the interaction between user and product in the cooking moment. With all shapes and sizes set up, we design the graphics elements to get a differentiation with the standard product. The next step was to see the viability of product and packaging production to start study with a research center of consumers. The package design was designed considering the environment, fire, timing, self-esteem in this process of cooking. The package opens in the middle to access all products in a rush moment.